- Research and write industry-related topics for publication on digital channels
- Write clear marketing copy to promote the company’s services online.
- Prepare well-structured drafts using Content Management Systems.
- Write blog articles for publication.
- Proofread and edit blog posts before publication.
- Conduct keyword research and use SEO guidelines to increase web traffic.
- Write SEO-related blogs.
- Identify customers’ needs and gaps in our content and recommend new topics.
- Implement and assess SEO best practices.
- Ensure written content is consistent with brand guidelines.
- Update website content as needed.
- Perform other roles assigned by Senior Management
Technical Requirements
- A minimum of 3 years of working experience as a Content Writer, Copywriter or similar role
- Portfolio of published articles.
- Knowledge of social media and web publications
- Basic knowledge of copyright laws.
- Strong knowledge of SEO
- Hands-on experience with Content Management Systems (e.g., WordPress)
- Ability to meet deadlines.
- Strong communication skills—verbal and written.
Qualifications
- To perform this job successfully, the candidate must be able to perform each essential duty satisfactorily. The technical requirements listed above are representative of the knowledge, skill, and/or ability required.
- Teamwork – Contributes to building a positive team spirit.
- Demonstrated ability to execute day-to-day activities and reach goals.
- Ability to set and manage multiple priorities.
Educational Requirements
- BSc in Marketing, English, and Journalism
- Or equivalent combination of education and experience.